Why do people like wearing Che Guevara shirts?

He fought for the underdogs in society. During his travels he saw many people struggle to find work, to provide food for their families, and to have a decent place to live. He started a revolution in which those who were being oppressed by the government fought for their God-given rights- which were not given to them by their politicians. Though many may not agree with his views of communism as the solution to this problem his intentions were noble.